<Packaging Design> <Illustration> <Graphic Design>
This packaging design was created for an assignment in a Packaging Design class. The objective of this project was to redesign the qualitatively lacking label design of a product that we encounter in our daily lives using our own design skills. Initially, I had some hesitation about which product to choose, but I decided to go with Anchor Strong beer, which I've been closely associated with during my time in Singapore.
I enjoy this beer for its higher alcohol content and stronger, bitter taste compared to other beers. However, every time I looked at the beer can, I thought it was too generic and lacked personality.
So, I applied my illustration skills to modify the packaging design of the beer. I am now making efforts to give this beer a more unique and appealing feel, aiming to enhance its visual
<PITCH DECK>